One Golden Record, Every System, Every Market
Platform-independent MDM consulting and delivery — Reltio (now SAP), Informatica MDM 360, Stibo STEP, and SAP MDG — from a team with 60+ certified MDM professionals and shipped, referenceable programs.
Why Master Data Management Programs Stall
Duplicate customers across regions, suppliers mastered five different ways, product data that can't survive a channel launch — master data problems don't announce themselves; they surface as failed analytics, stalled AI programs, and order-to-cash reconciliation nobody trusts. Most enterprises discover the real cost mid-transformation, when an S/4HANA migration or a customer-360 program inherits a master data estate that was never one estate at all.
The Apptad Approach to Master Data Management
We run MDM as an operating discipline, not a tool install. Platform selection comes from your estate and your domains — not from a vendor quota — and delivery covers the full arc: domain modeling, match-and-merge tuning, survivorship policy, stewardship operating model, and the integrations that make golden records the record.
Platform-independent selection
Reltio, Informatica MDM 360, Stibo STEP, SAP MDG — we implement all four and recommend by fit: your domains, your integration gravity, your team.
Match, merge, survivorship — tuned, not defaulted
Confidence-scored auto-merge with stewardship queues for the gray zone. The difference between 18% duplicates and <1% lives here.
Golden records that reach production
Bi-directional sync with ERP (SAP MDG), CRM (Salesforce), and the analytics stack (Snowflake, Databricks) — mastering data nobody consumes is a hobby, not a program.
Stewardship that survives go-live
Operating model, data contracts, and steward workflows designed with your team — one global queue, clear ownership, measurable quality.
Master Data Management in Production
Global CPG Harmonizes 4M+ Customer Records on Reltio Across 14 Markets
Replaced a fragmented on-prem MDM estate with cloud-native Reltio, bi-directionally synced to SAP MDG — golden records now power order-to-cash in every market.
Read the case study
Top-10 Pharma Cuts Clinical Trial Prep 50% with LLM-Powered Research Assistant
Domain-tuned LLM on Databricks Mosaic AI accelerates literature review, protocol drafting, and inclusion-criteria modeling.
Read the case studyAccelerators & Products for Master Data Management
Master Data Management, Answered Straight
Which MDM platform should we choose?
It depends on your estate, not the analyst quadrant. Heavy SAP core with AI ambitions points to Reltio (now part of SAP) or MDG; an Informatica-centric data platform favors MDM 360; retail and manufacturing with deep product hierarchies favor Stibo STEP. We implement all four, so our recommendation is based on fit — we'll show you the decision matrix we use.
What does SAP’s acquisition of Reltio mean for our MDM roadmap?
SAP closed its acquisition of Reltio in May 2026; Reltio becomes a core capability of SAP Business Data Cloud while remaining available standalone. SAP shops gain a first-party path to cloud-native MDM; non-SAP Reltio customers should build a 24-month view on licensing and roadmap. We've integrated Reltio with SAP MDG for a decade — either way, we've run your play before.
How long does an MDM implementation take?
A single-domain implementation with tuned matching and stewardship typically runs 4–6 months to first production domain; multi-market consolidations run in waves. Our CPG program unified 14 markets and 4M+ records with market-by-market cutover — commercial teams stayed live throughout.
Part of our Data Management practice.
We needed party MDM for HCPs and HCOs at the speed our commercial team operates. Apptad's Reltio Migration Assistant accelerated cutover from a legacy hub by three months. Real-time entity resolution is now a core capability — no longer a project.
Have a Master Data Management Question? Ask the People Who Ship It
Our Data Management practice is led hands-on. Connect on LinkedIn or send a note through the form — a practitioner (not a sales rep) replies within one business day.
