Enterprise Data Observability
Catch broken data before your business does. Continuous monitoring across pipelines, warehouses, and BI — with the lineage and context to fix problems fast.
Trust Your Data, Continuously
When pipelines silently break, dashboards mislead, and AI models drift on stale features, the cost is invisible — until it isn't. Apptad Enterprise Data Observability watches your full stack continuously, surfaces anomalies before they cascade, and gives data teams the lineage and context to resolve issues in minutes, not days.

Five Pillars of Data Health, Out of the Box
Built on the proven five-pillar observability model — freshness, volume, schema, distribution, and lineage — and extended with AI-powered anomaly detection that learns your data's normal patterns and alerts on what truly matters.
Continuous Monitoring
Freshness, volume, schema, and distribution checks running 24/7 across every critical dataset.
AI Anomaly Detection
ML models learn your seasonality and patterns — alerts only fire on what humans should look at.
Column-Level Lineage
Trace any field from source to dashboard — and see exactly what breaks downstream when it changes.
SLA Enforcement
Define data SLAs by domain or consumer; track compliance, escalate breaches, prove reliability.
Built for the Way Modern Data Teams Work
Connectors for every major data platform, an open API, and integrations with the tools your team already uses.
Universal Connectors
Snowflake, Databricks, BigQuery, Redshift, Postgres, S3, Kafka, dbt, Airflow, Fivetran — connect in minutes.
Pipeline-Level Visibility
See dbt runs, Airflow DAGs, and Spark jobs alongside the data they produce — one pane of glass.
Smart Alerting
Slack, PagerDuty, Teams, email — routed by domain, severity, and on-call rotation, with full context.
Data SLA Reporting
Executive-ready reports on data reliability, by domain and by consumer — with trend lines and root causes.
Incident Workflow
Triage, assign, root-cause, and post-mortem incidents in-product — with full audit history.
API & Webhooks
Embed observability into your platform — programmatic access to checks, incidents, and lineage.
