Data Management
Unify and govern data across channels, enabling real-time insights and informed decision-making for greater retail precision.
Decoding the Pulse of
Retail & CPG: A Comprehensive Dive
The Retail and Consumer Packaged Goods (CPG) industry is navigating a transformative era marked by evolving consumer expectations, rapid technological advancements, and heightened competition. Key challenges such as managing consumer products across diverse markets, accelerating product development cycles, optimizing supply chains for agility, and delivering hyper-personalized customer experiences are reshaping how businesses operate. With Forrester forecasting 8.9% annual growth in global online retail sales to 2028, the imperative to adapt to these shifts is undeniable. Retailers and CPG companies must strategically leverage technology and data to stay ahead in an ever-changing landscape.
Apptad brings unparalleled expertise to the Retail and CPG industry, combining years of industry knowledge with cutting-edge technological capabilities to drive transformation. Our deep understanding of market dynamics enables us to align business operations with rapidly evolving consumer behaviors and expectations.
We Help You
Accelerate Product Innovation
Drive faster time-to-market with data-powered product development.
Optimize Demand Forecasting
Leverage advanced analytics to predict demand with precision.
Deliver Personalized Experiences
Tailor every interaction to create a unique and engaging consumer experience.
Lead the Evolving Market Landscape
Stay ahead of trends and adapt to changing consumer needs with agility.
Improve Supply Chain Agility
Enhance flexibility and responsiveness across your entire supply chain.
By leveraging Apptad’s proprietary analytics platforms, advanced technology solutions, and deep consumer insights, we empower businesses to navigate uncertainty, seize growth opportunities, and stay ahead in a competitive market. We partner with you to drive success across all your stakeholders—consumers, employees, communities, investors, and partners—while future-proofing your business. Coupled with our expert networks and proprietary technology and data tools, these partnerships uniquely equip us to tackle your most complex challenges and deliver measurable impact.
Redefining Retail & CPG
Innovation Across Every Sector
Consumer Products
Automotive
Retail, Wholesale, Distribution
Transportation & Agility
Consumer Products
Delivering essential goods with innovation and agility, driven by customer-centric strategies.
Automotive
Driving transformation through smart supply chains and enhanced consumer interactions, fueling future mobility.
Retail, Wholesale, Distribution
Optimizing the end-to-end journey from warehouse to storefront with streamlined processes and real-time insights.
Transportation & Agility
Enabling seamless logistics with flexible operations and smart technology to ensure speed and efficiency.
Evolving Landscape of the
Retail & CPG Industry
$6.8 Trillion
Global Online Retail Sales to Reach in 2028
$262 Billion
Enterprise IT Spending in Retail to Reach in 2027
25% Of KPI Reporting
In Supply Chain To Be Powered by Gen AI by 2028
57% of Retailers
Plan to Spend More on Software in 2024
80% of B2B Sales Interaction
Between Suppliers & Buyers to Occur Digitally by 2025
72% of Retail Sales in the US
To Happen in Physical Stores by 2028
Data and AI Continue
To Be Vital Enables for Automakers
AI and Big Data
To Be Vital Tools for Transportation Companies
Empowering the Retail Industry with
Future-Ready Capabilities
AI-Powered Products For
Complete Success
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