Decoding the Pulse of

Retail & CPG: A Comprehensive Dive

The Retail and Consumer Packaged Goods (CPG) industry is navigating a transformative era marked by evolving consumer expectations, rapid technological advancements, and heightened competition. Key challenges such as managing consumer products across diverse markets, accelerating product development cycles, optimizing supply chains for agility, and delivering hyper-personalized customer experiences are reshaping how businesses operate.

With Forrester forecasting 8.9% annual growth in global online retail sales to 2028, the imperative to adapt to these shifts is undeniable. Retailers and CPG companies must strategically leverage technology and data to stay ahead in an ever-changing landscape.

Apptad brings unparalleled expertise to the Retail and CPG industry, combining years of industry knowledge with cutting-edge technological capabilities to drive transformation. Our deep understanding of market dynamics enables us to align business operations with rapidly evolving consumer behaviors and expectations.

We Help You

Accelerate Product Innovation

Drive faster time-to-market with data-powered product development.

Optimize Demand Forecasting

Leverage advanced analytics to predict demand with precision.

Deliver Personalized Experiences

Tailor every interaction to create a unique and engaging consumer experience.

Lead the Evolving Market Landscape

Stay ahead of trends and adapt to changing consumer needs with agility.

Improve Supply Chain Agility

Enhance flexibility and responsiveness across your entire supply chain.

By leveraging Apptad’s proprietary analytics platforms, advanced technology solutions, and deep consumer insights, we empower businesses to navigate uncertainty, seize growth opportunities, and stay ahead in a competitive market. We partner with you to drive success across all your stakeholders—consumers, employees, communities, investors, and partners—while future-proofing your business. Coupled with our expert networks and proprietary technology and data tools, these partnerships uniquely equip us to tackle your most complex challenges and deliver measurable impact.

Redefining Retail & CPG

Innovation Across Every Sector

Consumer Products

Automotive

Retail, Wholesale, Distribution

Transportation & Agility

Consumer Products

Delivering essential goods with innovation and agility, driven by customer-centric strategies.

Automotive

Driving transformation through smart supply chains and enhanced consumer interactions, fueling future mobility.

Retail, Wholesale, Distribution

Optimizing the end-to-end journey from warehouse to storefront with streamlined processes and real-time insights.

Transportation & Agility

Enabling seamless logistics with flexible operations and smart technology to ensure speed and efficiency.

key-highlights BG

Evolving Landscape of the

Retail & CPG Industry

$6.8 Trillion

Global Online Retail Sales to Reach in 2028

$262 Billion

Enterprise IT Spending in Retail to Reach in 2027

25% Of KPI Reporting

In Supply Chain To Be Powered by Gen AI by 2028

57% of Retailers

Plan to Spend More on Software in 2024

80% of B2B Sales Interaction

Between Suppliers & Buyers to Occur Digitally by 2025

72% of Retail Sales in the US

To Happen in Physical Stores by 2028

Data and AI Continue

To Be Vital Enables for Automakers

AI and Big Data

To Be Vital Tools for Transportation Companies

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