LET'S TALK
header-vector

Privacy Policy

EFFECTIVE DATE: September 22, 2025

Apptad, including its subsidiaries, affiliates, and any directly controlled entities (collectively “we”, “us”, “our”), operates the domains Apptad.com and any future domains, and is committed to protecting the privacy of individuals (“you”, “your”) who interact with our website, services, events, and campaigns.

This Policy describes:

  • What “Personal Data” we collect
  • How we use and share it
  • Your rights regarding your data
  • How we keep data secure
  • How long we keep it
  • How to contact us or lodge complaints
  • And how we may update this Policy

1. What Personal Data We Collect & Process

We collect and process data that can identify you (or could, when combined with other information). Some of this is data you provide; some is collected automatically.

Examples include:

  • Contact and identity info: your name, email, your role/designation, company you work for, etc., especially when you fill out forms.
  • Technical and usage info:
    • IP address
    • Browser type, operating system
    • Device used
    • Pages you visit, how often, etc.
  • Cookies and similar tracking technologies: more on that below.

You can generally browse the site without giving any personal information, but certain features require providing such data.

2. Why and How We Use Your Data

We use your data for a variety of business-related and operational reasons. Key purposes include:

  • Usability & Maintenance: To help the website run properly, fix bugs, ensure you have a smooth experience.
  • Analytics and Improvement: To see which pages are visited, how frequently, what works well, what doesn’t, etc., so we can improve the site and our services.
  • Communications:
    • Responding to your requests (e.g. information about our services)
    • Processing job applications
    • Sending newsletters, promotional materials, or updates (if you’ve permitted us or as allowed by law)
    • Customer support, billing, contracts, etc.
  • Marketing & Branding:
    • Running promotional campaigns
    • Generating leads
    • Understanding preferences so we can send more relevant content or offers
    • Tailoring adverts or content based on behavior or demographics
  • Legal / Contractual Obligations: Fulfilling any agreements we have with you (for instance, if you become a client), complying with laws, etc.

We do this under legal bases recognized in privacy regulations (for example, legitimate interests, consent, contracts, legal obligations), depending on the context.

3. Legal Basis for Processing

Depending on the situation, our processing of your personal data may be supported by one or more of:

  • Legitimate interest: e.g. for marketing, improving services, internal operations
  • Consent: when you explicitly agree (for e.g. newsletters or some advertising or tracking)
  • Contractual necessity: where data processing is required for some agreement with you
  • Legal obligations: to comply with laws/regulations

4. Sharing & Disclosure of Your Data

We do share or transfer your data in certain cases, but with safeguards. Key points:

  • We do not share your personal data with third parties for marketing unless you’ve given permission.
  • We may share data internally (within the Apptad group), with business partners, service vendors, agents, contractors, etc., as needed.
  • If you are in the European Economic Area (EEA), or data is originally collected there, we may transfer your data outside the EEA. When doing so, we will use legal tools such as Standard Contractual Clauses, ensure recipient countries are deemed adequate under EU law, or that contractual or other legal protections are in place.

5. Cookies and Tracking

We use cookies and similar technologies to collect usage and browsing information. These help with:

  • Improving your experience
  • Tracking which parts of our site are visited
  • Possibly tailoring content or communication based on what we learn from your browsing behavior

There is a separate Cookie Policy that gives more detail: types of cookies used, options to opt-out, etc.

6. Your Rights

Depending on where you are (your country / region’s laws), you may have the following rights with respect to your personal data:

  • Right to access what personal data we hold about you
  • Right to correct or update inaccurate or incomplete data
  • Right to deletion or “right to be forgotten” (if continued processing is no longer legally justified)
  • Right to object to certain processing (e.g. marketing, profiling)
  • Right to restrict processing under certain conditions
  • Right to data portability: get your data in a portable, machine-readable format
  • Right to withdraw consent (where we relied on consent)

We may need to verify your identity before fulfilling these requests. Some rights may be limited in certain situations (for example, due to legal obligations, or for contract performance).

Contact: you can exercise these rights, or ask questions, via privacy@apptad.com.

7. Data Security

We take steps—technical, administrative, and physical—to protect your personal information from unauthorized access, misuse, loss, or disclosure. We aim to keep data accurate and secure.

8. Data Retention

  • We generally retain personal data permanently unless you explicitly request deletion or unless law requires we delete (or limits retention).
  • “Permanent” retention doesn’t mean forever in every case — sometimes legal/regulatory, contractual, or operational needs mean removing data is required.

9. Third-Party / Partner Websites

  • Our site may link to external websites, services, or partners. We are not responsible for their privacy practices or content.
  • If you go to another site, that site’s own privacy policy applies. We encourage you to read it.

10. Changes to This Privacy Notice

  • We may update this privacy policy from time to time.
  • When we do, we will post the updated version on the website.
  • If there are material changes, we may try to notify you in other ways (depending on what’s required by law / how you’ve interacted with us) so you’re aware of what’s changed.

11. How to Contact Us

If you have any questions, concerns, or want to make any of the requests mentioned above, you can contact us at:

Email: privacy@apptad.com

This Privacy Policy was last updated on September 22, 2025, and reflects our commitment to protecting your privacy while delivering exceptional data management and AI consulting services.